The Everyman Archetype embodies the quintessential everyday person. Similar to a good ole’ neighbor. This archetype is more down-to-earth, simple
The Rebel Archetype is also known as the Outlaw, the Misfit, or the Maverick. The Rebel represents freedom, nonconformity, and
The Ruler Archetype is also known as the Boss, Leader or King. It can also be The Queen if it
The Innocent Archetype revolves around purity, simplicity and optimism. This archetype is identified for its emphasis on childlike wonder and
The Caregiver Archetype is also known as the Saint or the Parent. The Caregiver revolves around care and compassion, similar
The Jester archetype, also known as the Archetype of The Fool, is an embodiment of fun, humor and mischief. These
The lover archetype is one of The 12 Brand Archetypes that represents passion, love, and connection. Brands that fall into
The Sage Archetype is also known as the philosopher or the scholar. The Sage revolves around wisdom and understanding, similar
The Creator Archetype is a beacon of innovation, imagination, and ingenuity. People who embody this archetype are driven by the
For decades, the magician archetype has captivated minds with a unique style of expression that can be seen in both
A well-executed rebrand can completely transform not only your company but your entire industry as a whole.
As humans, we are very complex emotional beings and studies show that most of our decisions are actually driven by
Your customers don’t only buy your products or services, they also buy into the meaning and associations behind it. So
We often confuse a brands mission statement with the vision statement. So the goal of this article is to clarify
Creating a business website does not have to be overwhelming. Whether it is a small business website or a larger